Course Outline
Brief Course Description:
Introduces drawing as it is used in design as a tool for expression, exploration, idea generation and refinement. Ideas and concepts will be explored and translated into literal, abstract and symbolic form for use in graphic representations, pictograms, symbols and letterforms. Students are challenged to go beyond accuracy in representation to embrace expression and abstraction for effective communication. Required course for BDes major. Course credit exclusion: FA/YSDN 2012 3.00.
Course Content and Schedule:
| week | section | Assignment & Exercise |
| Drawing fundamentals: basic elements, perspectives, value scale and rendering. | Project 1: Self Identity Icon/logo Design | |
| 1 | Dot, line, shape and form – a structural approach in drawing | Project 1 brief
Class exercise |
| 2 | Perspectives: the classical and modern perspectives in drawing.
Classical perspectives: One, two, three and multiple points perspectives. Modern perspectives: cubism, birdview and speculative perspectives. |
Research of styles
Concept sketches 10% |
| 3 | Value scales: light, gray and dark values. Gradient. values in colors, value contrast. Lighting direction and effect, | Linear sketches: 10%
Clear outline With detailed composition. Choice of font |
| 4 | Rendering: multiple techniques in drawing exploring dry and wet drawing mediums, high and low contrast in drawing, cross hatching, smudging and smoothing techniques. | Gray Scale design drawing rendering with choice of medium. 10%
Project 2 Brief. |
| Creative drawing section: exploration in drawing techniques, styles and expressions in visual communication. | Project 2: Activism Poster
Image + font rendering. |
|
| 5 | Representation drawing narratives: drawing as a visual language in relation to semiotics and vernacular visual expression. Developing drawing languages through sketching and visual references/research | Sketches: 5%
Drawing exploration: Representational, symbolic and abstract expression |
| 6 | Signs, symbols and indexical exploration in drawings. Explore the power of drawing in visual communication through meaning creation and affect. | Three Linear drawings: 5%
Apply emotion and expression through drawing using an individual style. |
| 7 | Visual rhetorics in drawing styles: explore drawing in visual voices, apply linguistic techniques in drawing language. | Combine visual complexity in your drawing by mixing representational, symbolic and abstract form in your drawing. 10% |
| 8 | Abstraction and non-representational drawing: explore drawing aesthetics in relation to conceptual context, the power of open-ended interpretation and exploration process using integration of multiple drawing mediums. | Final full color poster rendering of a creative drawing with all three visual expressions. 10% |
| Drawing in digital formats: Explore the impact of digital tools and design methods in drawing. | Project 3: Design Illustration
Speculative self-promotion poster in a digital future. |
|
| 9 | technical drawings- vector drawing, using vector based software – adobe illustrator, Besier tool. | Digital drawing – geometric forms and organic forms working in harmony (letterform and image)
Concept sketches |
| 10 | Digital drawing exploration – creating linear illustration using bezier tools with 2D or 3D perspectives | Linear drawing – using lines
Apply 2d and 3D grid in your drawing for design |
| 11 | 3D drawing tools: Using 3D drawing tools to create letter forms | Apply the 3D illusion in your drawing, using line, form and value contrast. |
| 12 | Final critique of the course work. | Finalize the full rendering to your drawing including image and letterform, apply value contrast. |